blinkx Website Redesign Concept

blinkx was a video search engine that let users find videos across the web. The front page featured a "Video Wall" of the most popular content, along with links to videos from across the internet.

Emily found the blinkx homepage outdated and visually cluttered. As a self-initiated pet project, she designed a full redesign concept — accounting for current web standards, including above-the-fold design principles.

The redesign refocused the experience on the search bar (the most important element on the page) and modernized the Video Wall. It added channel and category navigation to the top for easier content discovery, and maintained flexibility for advertising — a critical revenue source.