UX & Product Designer

Designing experiences
people love.

I craft intuitive, purposeful digital products, from first concept to shipped feature.

Selected Work

Recent projects.

A curated look at work spanning UX research, product design, and end-to-end digital experiences.

Emily Luong at the MAKER exhibit
About

Designer. Researcher.
User advocate.

I'm a UX and Product Designer with 15+ years of experience building digital products people rely on every day. My background spans gaming, fintech, video search, advertising and marketing, commerce, and charitable giving, from AAA-licensed mobile games to PayPal-scale financial products.

I believe great design is invisible. When it works, users don't notice the effort. When it doesn't, they feel it immediately.

View my résumé
My Journey

How I got here.

Where it began

Advertising & Marketing

  • Built a foundation in visual communication across ads, campaigns, and brand
  • Broad clientele, diverse industries: beauty, lifestyle, tech, small businesses, and more
  • Gained fluency in how design sells, persuades, and represents a brand
Going interactive

Tech & Interactive

  • Expanded into interactive and product design alongside marketing work
  • Learned to design for multiple audiences: internal teams, advertisers, and end users
  • Where visual design started becoming experience design
Going deep on UX

Gaming

  • Designed for engagement, delight, and retention at a consumer scale
  • Developed strong instincts for interaction patterns, feedback loops, and flow
  • Shipped in fast, iterative live-ops, where every design decision is measurable
Designing at scale

Fintech

  • Brought everything together in high-stakes, high-traffic product design
  • Learned to balance trust, compliance, and accessibility without sacrificing usability
  • Designed systems that affect people's financial lives, where clarity is everything
What I Do

Skills & expertise.

From early-stage discovery to high-fidelity prototypes, I bring clarity to complexity at every phase of the design process.

UX Research

User interviews, contextual inquiry, usability testing, and synthesis. Turning ambiguity into confident direction.

Product Design

End-to-end experience design, from flows and wireframes to polished, pixel-precise UI ready for handoff.

Design Systems

Component libraries, token architecture, and documentation that keeps teams moving fast and consistently.

Prototyping

Interactive prototypes at every fidelity, from sketches to clickable Figma flows and coded experiments.

Strategy & Facilitation

Design sprints, stakeholder alignment, and the workshops that get cross-functional teams to a shared vision.

Visual & Interaction

A visual design background means typography, motion, and color always earn their place on screen.

Toolbox

The tools I work with.

The software I reach for most, across design, prototyping, research, and collaboration.

Always open to picking up new tools. If it helps the work, I'll learn it.

Figma
Sketch
InVision
Miro
Claude
Photoshop
Illustrator
InDesign
Microsoft 365
UserTesting
Endorsements

What colleagues say.

A few words from people I've had the pleasure of working with.

Got a project in mind?

Open to full-time roles, freelance, and contract work. Let's talk about what you're building.